TIDAL Repair and Restoration - Brand Architect

01 — Project details

TIDAL Repair & Restoration is a Florida-based home services company specializing in home remodels and property maintenance. As a brand-new business, they needed a complete identity system and digital presence to establish credibility in a competitive market. I created everything from scratch, delivering a full brand identity, a comprehensive guidelines document, and a high-converting website that positioned them as professional, elevated, and trustworthy.

02 — Creative process

I started with discovery calls to understand the founder’s goals, target audience, and service offerings. From there, I:

• Conducted competitor research to identify gaps and opportunities in the South Florida repair and renovation market.

• Designed the logo, color palette, typography, and visual identity.

• Defined brand voice, mission, vision, and values to establish a clear positioning.

• Built a full brand guidelines document to ensure consistency across future marketing.

• Wrote all website copy to highlight expertise, professionalism, and trustworthiness.

• Provided photography direction and sourced visuals to support the brand’s aesthetic.

• Designed and coded a fully functional, SEO-optimized website with pages for services, testimonials, and contact/estimates.

03 — Results

The final deliverables included a polished brand guidelines document and a new website built from the ground up. Together, these assets gave TIDAL a professional identity and digital home that allowed them to launch with confidence, differentiate from competitors, and appeal to both homeowners and HNWIs.