@ScrimpusTheCat - Social Media Management
01 — Project details
ScrimpusTheCat is my beloved rescue tuxedo cat turned viral pet influencer brand. I built the account from scratch into a platform with 75K+ followers, 20M monthly reach, and one of the highest engagement rates in the pet industry.
02 — Creative process
To drive consistent growth, I developed a repeatable system of 12+ distinct content loops using memes and reels that are now instantly recognizable as part of the Scrimpus brand and reliably generate virality. I manage everything end-to-end, from trendspotting, hashtag research, and caption copywriting to video production, photo editing, and community engagement. In addition, I’ve partnered with brands to produce UGC, product reviews, and sponsored campaigns, while running fundraising initiatives that connect Scrimpus’s audience with rescue causes and activist networks.
88.9K
Average Likes Per Post
6.9M
Top Post Reach
1.3M
Top Reel Reach
03 — Results
Scaled the account to 75K+ followers with 20M monthly reach and 189% engagement.
Averaged 88.9K likes per post, with top-performing content reaching 6.9M views and best-performing reel hitting 1.3M views.
Partnered with 30+ leading pet and lifestyle brands including Petcube, CatLadyBox, and Levoit.
Produced campaigns that consistently outperformed benchmarks in reach and engagement.
Transformed Scrimpus into a media platform in his own right, generating paid collaborations, fueling UGC pipelines for top pet brands, and cultivating the Scrimp Squad community as a loyal, engaged audience.
Raised $10K+ for animals in need, including a campaign supporting the Pasadena Humane Society following the LA fires in January 2025.
Top performing reels
1.3M Views, 152K Likes, 207 Comments, 35.1K Shares
890K Views, 82.8K Likes, 118 Comments, 48.1K Shares
665K Views, 66K Likes, 98 Comments, 31.7K Shares
158K Views, 18.8K Likes, 261 Comments, 6.1K Shares
Signature content loop examples
Shrimps Loop
6.9M Views
915K LIkes
596 Comments
268K Shares
This signature meme loop is designed around cats looking like shrimp when they sleep. I've replicated it over a dozen times, it consistently generates tens of millions of views, and has become a staple of Scrimpus's account.
You've Found a Scrimpus Loop
1.2M Views
180K LIkes
342 Comments
110K Shares
Since creating this whimsical viral loop where Scrimpus appears as everything from pirates and fairies to farmers and teachers, I've replicated it 50+ times. Each post carries a playful incentive of “good luck if you share,” making it endlessly shareable and beloved by the community.
Cowboy Freakuency Loop
2M Views
210K LIkes
175 Comments
131K Shares
Developed a fan-favorite loop featuring Scrimpus in a cowboy hat alongside his fellow influencer “friends.” Replicated a dozen+ times, this series has gone viral for its humor, consistency, and instantly recognizable style.
Send This to Someone Loop
2.3M Views
182K LIkes
133 Comments
196K Shares
Created a share-driven loop replicated 30+ times, built around simple prompts like “send this to someone stinky, silly, cute, etc.” It consistently goes viral because it gives people a low-effort way to stay in touch in today’s busy world. Its universal format makes it infinitely replicable and easily adaptable across industries and niches.
The Voices Loop
2.4M Views
665K LIkes
564 Comments
400K Shares
For this surrealist Gen Z humor loop, “the voices” demand I send various things like horses, cars, or shrimps, all of which always turn out to be Scrimpus. The mislabeling gag is endlessly flexible, taps into absurdist meme culture, and has become a repeatable format that regularly goes viral.
Now That's What I Call Loop
467K Views
37.4K LIkes
91 Comments
31K Shares
For this loop I parodied the iconic Now That’s What I Call Music album covers, replacing them with cat behaviors like loafing, shrimping, and blepping. The recognizable pop-culture format makes the loop instantly recognizable, highly shareable, and a fan-favorite across the Scrimp Squad community.
Select brand partners
Paco & Pepper
Created content for a year-long campaign, producing two posts per month including seasonal launches and lifestyle integrations. While Paco & Pepper’s average posts receive ~40 likes, the posts I created average ~500 likes. That's a 1,150% increase in engagement. My content consistently outperforms their benchmarks, strengthening brand awareness and positioning Paco & Pepper as a playful, community-driven litter brand.
RAWZ
Partnered with RAWZ to execute multiple giveaway campaigns that blended playful meme content with community engagement. Designed posts that encouraged sharing and participation while spotlighting RAWZ’s high-quality pet food, driving strong brand visibility and excitement. These campaigns not only boosted reach but also positioned RAWZ as a trusted, community-focused brand within the Scrimp Squad audience.
CATS AND MONEY
Led several months of campaigns including seasonal launches, multiple giveaways, and a fundraising initiative for the Pasadena Humane Society following the LA wildfires. My content significantly outperformed their usual benchmarks, increasing engagement by over 300% and growing their follower base by 10% during the campaign period. These collaborations elevated Cats & Money’s brand as both playful and purpose-driven.
SmartyKat
Led a multi-week “Cat World Domination Day” giveaway campaign featuring a limited-edition toy. Produced a full suite of assets including carousel posts, an interactive quiz, reels, and story posts. Utilized an alien theme that tapped into trending culture. Arranged all details and logistics with giveaway winners including randomized selection. Campaign drove major engagement and positioned SmartyKat as an innovative brand.
Fruitables
Produced multiple campaigns of comedic reels and giveaways featuring Fruitables treats.
SPOT
Ran multiple campaigns with giveaways, using surrealist humor to spotlight their sushi and mouse toys.
Petgugu
Created existential humor content around their motion-activated water fountain, driving strong engagement.
Cheerble
Created a holiday campaign featuring their popular snail toy, blending festive themes with playful product content.