Dr. Rachel Pruchno - Brand Architect

01 — Project details

Dr. Rachel Pruchno is a world-renowned gerontologist, researcher, and author with decades of expertise in aging studies. With her next book approaching publication, she needed a complete rebrand to reflect her reputation as a leading scholar. Her existing website and materials were outdated, undercutting her authority. I led a full transformation and delivered a redesigned website, a comprehensive brand guidelines document, and a refreshed identity that matches the caliber of her career.

02 — Creative process

I began with discovery calls to define Rachel’s goals, audience, and personal aesthetic. Then I extensively reviewed her academic background and all available materials for her upcoming book launch. From there, I:

• Designed a new logo, color palette, typography system, and tone of voice.

• Defined her mission, vision, and values to ground the brand.

• Planned and directed a professional photoshoot, sourcing a photographer and providing creative direction.

• Wrote all new website copy and restructured the site for clarity and accessibility.

• Built and coded a fully redesigned website to showcase her publications, upcoming book, and media presence.

• Compiled a detailed brand guidelines document covering identity, voice, and visual direction to ensure consistency across all future materials.

03 — Results

Rachel now has a modern, professional website and a polished brand guidelines document that support her authority as an author and scholar. This new platform highlights her upcoming book, organizes decades of publications, and positions her as a thought leader while making her work more accessible to readers, press, and publishers.