Benebone is one of the leading pet toy brands in the U.S., known for their durable chew toys. I create their organic social content across Instagram and TikTok, handling everything from concept to execution while contributing ideas to their larger marketing strategy.
02 — Creative process
I created all original content myself using tools like Canva, CapCut, Mematic, Photoshop, and Adobe Suite, and developed seasonal campaigns around product launches and holidays. This included competitor research and trendspotting to guide creative direction, building content loops and hashtag strategies to maximize reach, and writing SEO-optimized captions designed to stop the scroll and drive saves, shares, and comments. In addition, I sourced UGC to diversify the feed and participated in team meetings where I contributed broader strategic ideas.
03 — Results
Boosted average engagement from ~100 likes to 150–7K likes per post. That's an average increase in post engagement of 3,475%.
Increased consistency and quality of content across Instagram and TikTok.
Strengthened Benebone’s brand presence through a mix of memes, seasonal content, and community-driven posts.
Helped position Benebone as a more playful, approachable brand in a competitive pet market.
