Hey :) I'm Tess Perry, a Social Media Manager & Digital Strategist turning creative ideas into viral moments and loyal communities.

20M

Monthly Traffic

+75K

Followers

+189%

Engagement

01 — Introduction

I help brands grow through creative storytelling, data-driven strategy, and authentic community engagement.

From memes to rebrands to multi-channel launches, I focus on making content shareable and building lasting connections.

02 — Experience

I manage every stage of social media: strategy, content creation, community engagement, and growth campaigns.

I also build brands from the ground up: crafting identities, voices, and visuals that resonate.

With experience across 40+ DTC brands, I combine creative execution with performance marketing to consistently hit ambitious KPIs.

Industries

Pet industry	more than 30 projects
Wellness industry	more than 2 projects
Food industry	1 project

Platforms

Facebook	Snapchat
Instagram	LinkedIn
TikTok	YouTube

Skills

Social Media Strategy	Branding
Copywriting	Viral Content Creation
Community Engagement	Search Engine Optimization

Software

Meta Business Suite	Mailchimp
Hootsuite	CapCut
Adobe	Canva

Social Media Case Studies

@ScrimpusTheCat - Social Media Management

Grew a pet influencer account to 75K+ followers, 20M monthly reach, and 189% engagement rate.

Moonbowls - Community Engagement

Managed community engagement for a national restaurant brand, strengthening customer relationships.

Benebone - Organic Content Creation

Produced organic social content for a leading pet brand, increasing post engagement by 3,475%.

Brand Design Case Studies

TIDAL Repair and Restoration - Brand Architect

Designed the full brand identity and website for a South Florida repair and renovation company.

Dr. Rachel Pruchno - Brand Architect

Designed a complete brand identity and website for a world-renowned gerontologist and author.

My previous clients

From startups to multinational corporations, I've collaborated with over 40 diverse clients, understanding their unique needs and delivering tailored solutions. Working across the pet, lifestyle, food, and wellness sectors has given me deep insights into different industries and their specific demands, making me adaptable to any project.

“

Genius marketing strategy.

— Petgugu

“

We really love to work with you and are always excitedly awaiting your content. We love it so much!!!

— Kristina Drobach, Founder at Paco and Pepper

“

Your talent is incredible...really a meme genius.

— Pawaboo Pet

“

Tess completed multiple projects for me and far exceeded my expectations. She is absolutely wonderful to work with. Tess is methodical in information/requirements gathering, meticulous in communication, and on target with deadlines. She provided several amazing branding and design options - each unique and compelling, which made it difficult for me to choose. She is extremely insightful and intuitive in her approach - which is rare with so many designers today. I couldn't be happier with the outcome and look forward to working with her again.

— Kimberly Ardwell, Head of Marketing at TIDAL Repair & Restoration